Ecolabelled electricity
There is a difference between renewable electricity and ecolabelled electricity. Ecolabelling renewable electricity means reducing the environmental impact of electricity generation and increasing energy efficiency.
Together with customers and energy companies, we achieve a sustainable energy system, for the sake of the climate and biodiversity.
Energy companies that offer electricity labelled Good Environmental Choice help their customers to choose the most sustainable electricity currently available. Good Environmental Choice places tough demands on how electricity is produced and works to ensure that the environmental impact of electricity generation is constantly reduced.
The difference between ecolabelling and Guarantees of origin is that the last mentioned only guarantees that the electricity comes from a certain source (as type of energy and which power plant), without setting any environmental requirements. What is known as “green electricity” is usually the same as a guarantee of origin for renewable electricity.
Alongside the stringent environmental requirements set by Good Environmental Choice, money for every sold kilowatt-hour of electricity goes to various projects to energy efficiency improvements or repair environmental damage in water flows or forests.
As a Licence holder, the company must meet the environmental requirements in the criteria for Good Environmental Choice Electricity. Compliance is reviewed by Good Environmental Choice every year, providing peace of mind for both the company holding the licence and its electricity customers.
The Good Environmental Choice ecolabel is a tool to further sharpen Licens holders sustainability work and environmental profile.
Our environmental requirements
- Wind and solar power shall be located outside protected natural areas in order to reduce the impact on animals and nature.
- Hydro power shall have a base flow of water to avoid drying out, and the water shall follow its natural flow. As well as fish migration route and limitation of rapid changes in the water flow for the benefit of plant and animal life.
- Biofuel must not include stem wood and ash always returned to the forest in order to become a nutrient in the eco cycle again.
- Wind power and solar panels must be recourse-efficiently recycled when they are dismantled, according to a recycling plan.
Selling electricity labelled Good Environmental Choice
In order to sell electricity labelled Good Environmental Choice on the electricity market or to end consumers, the energy company must have a licence with the Swedish Society for Nature Conservation/Good Environmental Choice. Among several offers, the electricity company also receives a Licence diploma to show its customers. One of several easy ways to strenghten the environmental communication.
Questions, please contact us
Do you have any questions about ecolabelled electricity or are you interested in labelling your electricity? Don’t hesitate to contact us at Good Environmental Choice. Our contact details are listed below.
Apply to become a licence holder
Ready to become a licence holder? This is the application process step by step. If you have questions regarding what an application would mean for you, please contact us.
Q&A about the application form
Do you have questions about the application form?
Here you’ll find a collection of questions and answers explaining how your company can apply to become a licence holder to sell eco-labelled electricity.

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