There is a difference between renewable electricity and ecolabelled electricity. Through the ecolabelling of renewable electricity, we reduce the negative environmental impact of renewable electricity generation and increase energy efficiency so that our energy use is reduced. Together with customers and energy companies, we achieve a sustainable energy system, for the sake of the climate and biodiversity.

Energy companies that offer electricity labelled Good Environmental Choice help their customers to choose the most sustainable electricity currently available. Good Environmental Choice places tough demands on how electricity is produced and works to ensure that the environmental impact of electricity generation is constantly reduced.

The difference between ecolabelling and guarantees of origin is that origin labelling only guarantees that the electricity comes from a certain energy source, without setting any environmental requirements. What is known as “green electricity” is usually the same as a guarantee of origin for renewable electricity.

Alongside the stringent environmental requirements set by Good Environmental Choice, money for every kilowatt-hour of electricity sold goes to various projects to repair environmental damage and reduce electricity use through energy efficiency improvements.

As a licensee, the company must live up to the environmental requirements in the criteria for Good Environmental Choice electricity. Compliance is checked by Good Environmental Choice every year, providing peace of mind for both the company holding the licence and its electricity customers.

From the 1st of October 2021 the criteria for Good Environmental Choice Electricity are updated and stricter.

Our environmental requirements

  • Wind and solar power shall be located outside protected natural areas in order to reduce the impact on animals and nature.
  • Hydro power shall have a base flow of water to avoid drying out, and the water shall follow its natural flow. As well as fish migration route and limitation of rapid changes in the water flow for the benefit of plant and animal life.
  • Biofuel must be 100 % FSC-labelled and ash always returned to the forest in order to become a nutrient in the eco cycle again.
  • Wind power and solar panels must be recycled in an efficient way when they are dismantled, according to a recycling plan.

Selling electricity labelled Good Environmental Choice

In order to sell electricity labelled Good Environmental Choice on the electricity market or to end consumers, the energy company must have a licence with the Swedish Society for Nature Conservation/Good Environmental Choice. All renewable electricity that meets our criteria can be labelled. In connection with this, the electricity company also receives a certificate to show its customers.

Questions, please contact us

Do you have any questions about ecolabelled electricity or are you interested in labelling your electricity? Don’t hesitate to contact us at Good Environmental Choice. Our contact details are listed below.

Application, Criteria and license terms

Apply to be a licensee

Ready to become a licensee? This is the application process step by step. If you have questions regarding what an application would mean for you, please contact us.

Communicate Good Environmental Choice

As a licensee, you can communicate Good Environmental Choice on products and services but also in your own communication. Read how the logo can be used and how Good Environmental Choice should be expressed in text or in other media. Explain the benefits of the eco label to your customers and partners.

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Kim Blomster

Product manager Electricity
+46 76-866 57 06

Jesper Peterson

Unit manager Energy and Transport
+46 70-240 17 22

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About Good Environmental Choice

Good Environmental Choice is an independent eco-label with tough environmental requirements that is constantly evolving.

Read about the eco label
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